Ryanair moves away from traditional bases for smaller, cheaper destinations
Ryanair has been moving away from larger hubs this year, particularly in the UK and Ireland, and has more recently threatened to cut its route network in Germany. The carrier attributes the moves to tourist and departure taxes introduced by various governments. As a result, the carrier has been establishing bases and expanding services in smaller, cheaper destinations in Continental, Nordic and Eastern Europe. Ryanair recently overtook flag carrier Iberia as the largest in Spain, suggesting this strategy is working for the carrier. [4610 words]
Unlock the following content in this report:
- Blames charges for reduction Ireland and UK capacity
- Warns of cutting back in Germany
- Overtakes Iberia as Spain’s largest carrier
- Expanding in Continental Europe ...
- … and in Nordic Europe
- Moving East
- Where to next?
Graphs and data:
- Ryanair passenger number and growth (% change year-on-year) forecasts: FY2010 to FY2013
- Ryanair passenger numbers and load factor: Jul-2008 to Jul-2010
- Ryanair aircraft deliveries: FY2010 to FY2012
- Ryanair new services: 2010
- Ryanair top 10 destinations by capacity (seats) share (%): Sep-2010
- Ireland capacity (seats) share (%) by carrier: Sep-2010
- UK capacity (seats) share (%) by carrier: Sep-2010
- Germany capacity (seats) share (%) by carrier: Sep-2010
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