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02-Nov-2016 3:40 AM

Thai Airways SWOT: opportunities for growth, but challenges as competition further intensifies

Analysis

Thai Airways is approaching a critical juncture as it completes a restructuring and seeks to resume growth. Its home market offers opportunities and an envious growth rate, but intensifying competition creates challenges.

Thai Airways is sandwiched between rapidly expanding low cost airlines and ambitious Gulf airlines. Its multi-brand strategy has so far proven to be a less than sufficient response.

In this SWOT analysis CAPA examines the Thai Airways Group's strengths, weaknesses, opportunities and challenges.

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