10-Jan-2011 12:38 PM
Southwest unveils all-new Rapid Rewards programme
Analysis
With a promise of netting several hundred million dollars in incremental revenues on a USD100 million investment, Southwest rolled out the long-awaited upgrade to its 24-year-old Rapid Rewards frequent flyer programme. Rapid Rewards 2.0 is set to launch on 1-Mar-2011.
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