10-Jan-2011 12:38 PM
Southwest unveils all-new Rapid Rewards programme
Analysis
With a promise of netting several hundred million dollars in incremental revenues on a USD100 million investment, Southwest rolled out the long-awaited upgrade to its 24-year-old Rapid Rewards frequent flyer programme. Rapid Rewards 2.0 is set to launch on 1-Mar-2011.
Read More
This CAPA Analysis Report is 1,318 words.
You must log in to read the rest of this article.
Got an account? Log In
Create a CAPA Account
Get a taste of our expert analysis and research publications by signing up to CAPA Content Lite for free, or unlock full access with CAPA Membership.
| Inclusions | Content Lite User | CAPA Member |
|---|---|---|
| News | ||
| Non-Premium Analysis | ||
| Premium Analysis | ||
| Data Centre | ||
| Selected Research Publications |