Puerto Rico tourism: air sector rebounds and island spirit stands firm

If there is one word to describe Puerto Rico - it is 'resilience'. During the past few years the island has experienced a raft of challenges that have put its resiliency to the test, and by nearly all accounts Puerto Rico, particularly its tourism sector, has risen to the occasion and used the lessons learned to make tourism a formidable force.

Even with seismic activity that struck the island earlier this year, prospects for Puerto Rico's tourism sector look bright in 2020. There are also opportunities in the meetings and conventions sector, as Puerto Rico's convention centre is located in a burgeoning district full of hotels and restaurants. The island's geographic location could grow in attractiveness for meetings and conventions, especially for US meeting planners.

There is no shortage of excitement about the potential for continued growth in Puerto Rico's tourism sector as its tourism economy has been reimagined.