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Maastricht Airlines to launch in Mar-2013, mounting challenge to Ryanair

Analysis

Maastricht Airlines is preparing to launch services in Mar-2013, becoming only the second operator at Maastricht Airport in the Netherlands after Ryanair. The new full-service regional carrier will be launching a challenge to Ryanair as it plans to attract both business and leisure passengers looking to visit key European centres.

The airline is targeting business travellers and those tourists who previously flew with Ryanair or travelled to other airports such as Amsterdam or secondary airports in neighbouring Belgium and Germany. Maastricht Airlines' sales and marketing manager Marjolein Peerboom says business travel is the airline's main focus but the carrier will also try to attract "tourists looking to travel to other destinations from the Maastricht region".

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