JetBlue Airways raises the competitive bar in Boston with new Mint service. Will its rivals respond?

JetBlue Airways plans to spread its Mint premium service to the Boston market in 2016, a move that is unsurprising given part of its premise in transforming the airport into a focus city starting in 2007 was expanding its corporate traveller base.

JetBlue is now Boston Logan International Airport's largest airline, and has worked hard over the last few years to grow its corporate share in the market. The addition of Mint is a natural progression in that strategy. The question now is how will its rivals respond to Mint's introduction in Boston.

With so much competition now in the New York transcontinental markets, and with those routes serving as some of the most lucrative in the US market, JetBlue's competitors in Boston for now may opt to wait and see how the market responds to a flatbed product.