Ireland aviation: good geography, good policies
The Republic of Ireland punches significantly above its weight in the aviation market, with airline capacity significantly outperforming the country's size by population.
Based on total seat capacity for the week of 8-Jul-2019, Ireland is the world's number 40 aviation market and number 15 in Europe (source: OAG). This compares with its ranking by population at 121 in the world and 25 in Europe (source: indexmundi.com).
It has three significant 'natural' advantages: its geographic position between Europe and North America, its strong cultural and economic links with the UK, and strong links with North America as a result of the Irish diaspora.
These factors position it well to build on strong point-to-point traffic flows both to its east and its west to act as a transit point between Western Europe and North America. Ireland's natural advantages have been boosted by a longstanding liberal policy stance by its governments and regulators towards aviation, as well as having a history of producing successful aviation leaders.
In addition, Ryanair is the continent's biggest airline by passenger numbers.
- Ireland capacity is growing faster than that of Western Europe. Its important markets: UK, the rest of Europe, and North America.
- Ireland is a connecting hub between Europe and North America – particularly so Dublin Airport, which is by far the country's leading airport.
- Ryanair and Aer Lingus have a near duopoly among airlines.
- Dublin-London Heathrow is Ireland's largest route.
Ireland is a growth market
In 2018 the total capacity to/from/within Ireland was 43.5 million seats, which was an increase of 6.7% versus 2017. This was only slightly below its five year CAGR of 7.1% pa and comfortably above the seat growth rate for all of Western Europe of 5.6% in 2018.
Total visitor arrivals to Ireland increased at a similar rate: 6.9% in 2018.
Of the 10.6 million arrivals, 3.8 million were from the UK and a similar number were from the rest of Europe. There were 2.4 million from the US and Canada. Other countries accounted for only 6% of tourist arrivals in 2018.
Ireland: annual seat numbers, 2012 to 2019*
Ireland's most important markets: UK, rest of Europe & North America
Ireland is a connecting hub between Europe and North America
Ireland's geographic location between Europe and North America is a significant factor in its success as an aviation market. Its main airports, led by Dublin, are positioned as hubs connecting the two continents.
Ireland's natural advantage in this market has been further enhanced by supportive government policy. Among other things, this has helped Irish airports to lead the way in obtaining pre-clearance for US customs.
Dublin is the dominant Irish airport
Dublin's 31.5 million passengers in 2018 compares with 2.4 million at Cork (a 4% increase), 1.9 million at Shannon (+6.5%), 0.8 million at Ireland West (+3%), 0.4 million at Kerry (+12%) and approximately 50 thousand at Donegal.
Belfast International handled 6.3 million passengers in 2018 (growth of 7.4%) and Belfast George Best City handled 2.5 million (a fall of 1.9%). Dublin handled approximately two million passengers from Northern Ireland last year.
Northern Ireland has only one regular (summer only) direct link to North America in the form of Virgin Atlantic's Belfast International to Orlando service, following the withdrawal of United in Jan-2017 and Norwegian in Oct-2018.
Ryanair and Aer Lingus have a near duopoly among airlines
While Ireland's aviation market has a dominant airport, the division of capacity is relatively balanced between its two leading airlines. Ryanair is the largest airline by seats overall in Ireland, with a 40.2% share in the week of 8-Jul-2019, but Aer Lingus is not far behind, with 35.2%.
These two are significantly bigger than non-Irish airlines, led by British Airways (2.1%), Norwegian (1.9%, combining Norwegian Air International and Norwegian Air Shuttle), Lufthansa (1.7%) and American Airlines (1.6%).
Ireland: airlines by seat share, week of 8-Jul-2019
The vibrancy of Ireland's aviation market can be illustrated by the number of airlines operating: 47 in the week of 8-Jul-2019. This is the same number as a year earlier, but 17 more than five years previously.
The importance of the North Atlantic is demonstrated by the presence in the top 10 of all of the US big three (American, Delta and United, all with more than 1% of seats) and Air Canada at number 12 (Canada's Air Transat and WestJet are also present).
After the four large North American operators, the next biggest non European airlines by seats in Ireland are Emirates, Etihad and Qatar Airways. The three Gulf airlines are all in the top 20 and all have more than 0.5% of seats.
Ireland's lack of significant direct links to Asia Pacific and Africa means that for connections to these regions it relies on the big European hubs, particularly London Heathrow, and those of the Gulf super-connectors (together with that of Turkish Airlines, ranked at number 21).
Dublin-London Heathrow is Ireland's heaviest route
Ireland's significant cultural and economic ties with the UK are reflected not only in these two routes but also in the presence of Dublin to Manchester, Birmingham and Stansted in the top 10 routes from Ireland.
The size of the Dublin-Heathrow route also reflects its vital role in providing long haul connectivity to Ireland. Services from Dublin to Europe's other megahubs Amsterdam, Frankfurt and Paris CDG are also in the top 10 routes.
When IAG bought Aer Lingus it gave commitments about preserving the Irish airline's Heathrow slots. IAG ownership of both Aer Lingus and British Airways led to enhanced connectivity between the two airlines.
Ireland: top 10 routes by seats, week of 8-Jul-2019
Aer Lingus has grown its share on North Atlantic routes
IAG has also encouraged Aer Lingus' growth on the North Atlantic, which was already a central part of its strategy before the 2015 acquisition. According to data from OAG, Aer Lingus' weekly capacity to North America in midsummer will be 165% higher in Jul-2019 than it was in Jul-2012.
Growth has also come from other airlines, particularly Air Canada, and from the entry of Norwegian and WestJet during that period. Nevertheless, Aer Lingus' faster growth has resulted in its seat share on Ireland-North America growing from 52.0% in the 12 months to end Jun-2013 to 55.6% in the 12 months to end Jun-2019.
Aer Lingus aims to be the "leading value carrier across the North Atlantic"
Aer Lingus aims to be the "leading value carrier across the North Atlantic".
In this respect its main competitors are the two Icelandic connectors, the LCC WOW air and national airline Icelandair, and the LCC Norwegian, which is a nonstop operator between Europe and North America (although its Irish services also compete for connecting traffic).
When account is taken of Aer Lingus' average trip length, the airline has a significantly lower unit cost than most European legacy airlines (including Icelandair), but one that is higher than LCC levels.
Its main advantages over LCC competitors lie in its better network connections (both in Europe and North America, whether with its own capacity or with partners), greater cabin and service options, and stronger financial backing from IAG.
Aer Lingus plans to increase its North Atlantic ASKs at a CAGR of 11% pa from 2018 to 2023 and take its seat capacity in this market from 2.8 million to 4.7 million. Almost two thirds (63%) of its growth will be in established markets, through adding frequencies or upgauging.
The balance of growth will be in new markets: it plans to increase its North America destinations from 13 in 2018 to 18 in 2023. Its eight Airbus A321neoLR orders, due for delivery in 2019 and 2020, will help to open up new city pairs.
Aer Lingus' growth under IAG has not been at the expense of profitability. In 2018, Aer Lingus achieved a return on invested capital of 26.8% and an operating margin of 15.1% – both measures being the highest in the group.
Ryanair is Europe's largest individual airline brand by passenger numbers (139 million passengers in 2018) and is consistently its most profitable by operating margin (forecast to be 15.4% in the financial year to Mar-2019, according to Thomson Reuters).
See related report: Ryanair SWOT: the best of airlines, the worst of airlines
Ryanair has achieved this through an acute focus on low costs and by being one of the first to take advantage of European aviation liberalisation to establish bases elsewhere in Europe (particularly, early on, in the UK).
Ireland will continue to punch above its weight
The size and strength of the Dublin-London market have certainly provided a solid base for Ryanair's growth, but its success owes less to Ireland's natural advantages when compared with Aer Lingus. Nevertheless, it too has benefited from Ireland's liberal aviation policies.
Irish aviation looks set to continue to punch above its weight. It offers a good model to emulate.