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Interjet’s new Superjets are featured in the latest competitive roll-out from Mexico City

Analysis

Mexican airline Interjet has recently introduced a raft of new routes from Mexico City Juarez International including three pairings featuring the carrier's latest fleet addition - the Sukhoi Superjet 100 - a 93-seat jet that Interjet is banking on for penetration into Mexico's thinner markets and possibly international service.

In some ways the introduction of the SSJ100 marks a new era for Interjet, which has rapidly grown to become the second largest domestic carrier behind Grupo Aeromexico. The addition of a new fleet type is somewhat of a gamble given the SSJ100's unproven track record. But Interjet appears willing to roll the dice in order to solidify its competitive standing among the four largest Mexican carriers. The carrier is devising strategies to capture the air travel demand developing among the country's growing middle class who are opting for cheap air travel in lieu of taking their journeys by bus.

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