28-Nov-2008 11:51 AM
Geoff Dixon, Qantas CEO, 2001-2008, leaves today. He made a difference.
Analysis
Dixon became CEO in early 2001 and proceeded to guide Qantas through a challenging period, when two new low cost operators - Virgin Blue and Impulse - threatened to emasculate it in its fortress home base. In the entire history of Qantas, the airline was never under such threat as it was from early-2002 onwards.
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