Garuda Indonesia's attempt to compete in Australia-Europe market faces challenges

Garuda Indonesia plans to start competing on the Kangaroo route in Nov-2013, when it launches services to London Gatwick. The carrier is expected to start offering services between Australia and other European destinations in 2014, when it aims to launch new non-stop routes from Jakarta to continental Europe.

The Indonesian carrier is expanding in the Australian market ahead of launching services to London, adding capacity to its three existing Australian destinations - Sydney, Melbourne and Perth. Garuda is also launching services to Brisbane in Aug-2013 and aims to launch services within the next several months to Auckland, which opens up the possibility of connections between New Zealand and Europe.

This is the second of a two-part series of reports on Garuda Indonesia's international expansion plans. The first part analysed the carrier's overall position in Indonesia's international market and the 10 international routes it plans to add in 2013. This part looks at the carrier's entry on the highly competitive Kangaroo route between Australia and Europe.