Dominican Republic: positive action needed as US bookings fall
It remains to be seen how much the negative publicity will affect the Dominican Republic’s tourism industry in 2019. A study by ForwardKeys shows a major drop in bookings for the Jul-Aug-2019 time frame, and a sizeable increase in cancellations for travel from the US to the country.
Over the long term, the country’s tourism numbers are likely to remain on solid footing. Cancún, which has also had to deal with similar episodes during the past couple of years, remains one of the top destinations for US travellers this summer.
Some airlines are offering their customers an ability to change itineraries for travel to the Dominican Republic in light of the recent incidents, which is a normal response in this type of situation.
JetBlue, the largest airline operating between the US and the Dominican Republic, is cutting service from La Romana, but that route elimination is part of larger network adjustments for the airline, rather than a reflection of the current challenges the Dominican Republic faces from the incidents involving US tourists.
- High profile stories of tourist deaths in the Dominican Republic have raised concerns about the safety of travelling to the country.
- Cancún has also recently had to face a similar situation, but still remains a top destination for US tourists.
- For now, it does not appear that US airlines are making significant schedule adjustments to the Dominican Republic, but Delta and JetBlue are granting waivers for passengers to change their itineraries, and bookings from the US to the country for travel in Jul-2019 and Aug-2019 have dropped significantly.
The Dominican Republic is dogged by tourist deaths among its largest visitor base
More than 10 US tourists have died at various resorts in the Dominican Republic during the past year, and the New York Times has reported that the US has sent a team from the Federal Bureau of Investigation (FBI) to assist local investigators with toxicological tests related to some of those incidents.
The publication detailed distressing stories from some relatives of Americans that have recently died in the Dominican Republic, which included having to plead with hotel employees for ambulances, long waits to retrieve bodies of loved ones, and callous responses from Dominican officials.
Those accounts will obviously create some short terms headwinds for the country’s tourism industry, which is an important driver of the Dominican Republic’s economy.
During 2018 visitor arrivals to the country increased 6.8% year-on-year, to 6.6 million.
Dominican Republic annual visitor arrivals from 2013 through Apr-2019
Dominican Republic visitor arrivals by market for 2018
Cancún has faced similar challenges, but its status as a US tourist is intact
Unsurprisingly, officials from the Dominican Republic are trying to deflect alarm over the tourist deaths. The country’s tourism minister Francisco Javier Garcia told USA Today that in each of 1H2011 and 1H2015 15 tourists had died in the country.
He also stressed to the publication that the US State Department rates the Dominican Republic at a level 2. The agency urges increased caution for Americans travelling to countries with that designation.
The Dominican Republic has maintained that level 2 rating since 2018 and its status has not changed since reports of the deaths have emerged, the publication stated.
Visitor arrivals from the US to the Dominican Republic increased 6.9% year-on-year in Mar-2019, to 261,513. The 2.2 million US visitor arrivals to the country in 2018 made a nearly 8% increase from 2017.
Although the stories emerging from the Dominican Republic are alarming, it is not the first time a large resort region has garnered attention for mysterious tourist deaths and assaults.
During 2018 Cancún’s image was tarnished as numerous cases emerged of travellers to the region’s resorts blacking out, and in some cases, being abused after consuming little, or moderate amounts of, alcohol.
See related report: Cancún: solid air travel growth, but negative publicity
Despite the incidents at some of those resorts, Cancún remains the top destination for summer travellers from the US during 2019, according to the annual top 10 Summer travel analysis conducted by Airlines Reporting Corporation (ARC).
It is the fourth consecutive year in a row that Cancún has topped ARC’s top destinations for summer travel, despite passenger volumes from the US to Cancún for the same time period falling -3.3% in 2018. Cancún International airport posted 6.8% passenger growth year-on-year in 2018, to 25.2 million passengers.
Fallout from the deaths has started a fall in US-Dominican Republic bookings
US airlines did adjust some of their capacity to Cancún in 2018 as demand in the market slightly softened.
But at that time executives at Spirit Airlines concluded that the situation would eventually resolve itself, and based on Cancún topping ARC’s list for summer travel destinations, Cancún’s overall stature as a tourist haven for Americans remains intact.
JetBlue is the largest operator to the Dominican Republic from the US and represents an overall 23.5% system-wide seat share for the country as of late Jun-2019. Both JetBlue and Delta have started offering travel waivers for passengers that have tickets to the Dominican Republic and are allowing customers to change their flights without the usual requisite fees.
Percentage of system wide seats for the Dominican Republic, as of late Jun-2019
JetBlue has decided to end services from La Romana in the Dominican Republic to New York JFK in early 2020, but that route cut is part of other station closures planned by the airline, including Anchorage and Houston Hobby (it will move flights to Houston Intercontinental).
For now, it does not appear that US airlines are pulling back capacity to the Dominican Republic. Delta plans seasonal flights from its Detroit hub to Punta Cana beginning in Dec-2019, and Air Canada rouge also plans to launch seasonal flights from Quebec to Punta Cana during that period.
However, a new report by ForwardKeys, which analyses more than 17 million flight bookings per day, shows that between 1-Jun-2019 and 19-Jun-2019 bookings for Jul-2019 and Aug-2019 from the US to the Dominican Republic dropped 74.3% year-on-year. Its previous analysis shows that from the start of Apr-2019 to 31-May-2019 bookings were up 2.8%.
The ForwardKeys study also shows that from 19-Jun-2019 cancellations of bookings from the US to the Dominican Republic for any future travel date increased by 51.2%, and then jumped to 70% after another death was reported on 11-Jun-2019.
The Dominican Republic should be proactive in investigating tourist deaths
Still, the stories surrounding the deaths that have occurred are creating concerns, and the Dominican Republic’s government and tourism bodies will need to take all necessary steps to secure its good reputation and ensure that it remains safe for the US tourists who continue to visit the country in record numbers.