Brazilian LCC GOL returns to Florida as capacity between Brazil and the US continues to expand

Premium Analysis

GOL plans to time its services in Fortaleza for connections from Joon and KLM, to its flights to Recife, Salvador, Belém, Manaus, and the new service to Natal.

Data from CAPA and OAG for the week of 16-Jan-2017 show GOL is the largest airline operating from Fortaleza, with a 34% ASK share, followed by LATAM Airlines Brazil with a 30% share. The airport is GOL's seventh largest base measured by ASK deployment.

GOL has no competitors on its planned service from Fortaleza to Orlando, and will compete with LATAM Airlines Brazil on services to Miami. From Brasília, GOL is competing with American on flights to Miami, and has no competition on service to Orlando - a route Delta and LATAM Airlines Brazil dropped in 2016.

Obviously GOL has an understanding of US-Brazil market dynamics, given its previous stints in serving the US.

But this time GOL is operating from different launch pads - Brasília and Fortaleza - two airports where it has a strong presence. It is the second largest airline in Brasília, and presumably can generate solid point of sale demand in Brazil for its new service.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 1,153 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.