Amazon & Amazon Air: becoming an airline behemoth?
As speculation over the choice of Amazon’s second headquarters held a major place in business headlines in 2018, Amazon continued to build up its air delivery operations through expanding its presence at various US airports and enlarging its fleet.
Its good news for airports such as Fort Worth Alliance, Cincinnati and Rockford where Amazon plans to expand its presence, and for Air Transport Services Group, which is deepening its ties with the online retail giant.
Amazon’s ultimate impact on the market remains to be seen, given that it is in the early stages of building up its air operations. But recent developments show Amazon’s ambitions in cargo delivery appear to be growing.
- Amazon holds ownership warrants in both companies it contracts with in its air operations.
- 2019 will be a year of expansion for Amazon's fleet and sorting and logistics capabilities.
- Amazon's ultimate effects on FedEx and UPS remain to be seen.
Amazon Air quickly builds up a fleet of 40 aircraft
Amazon launched a cargo delivery service in 2016, and presently operates 40 aircraft as Amazon Air. The cargo jets are leased from Air Transport Serviced Group (ATSG) and Atlas Air, and those companies operate the aircraft as well.
At the end of 2018, Amazon reached a deal with ATSG for 10 additional 767s, with five entering service in 2019 and five in 2020. ATSG is also extending leases of 20 767s it already operates for Amazon.
Under the latest deal, Amazon could incrementally increase its warrants rights in ATSG for a potential equity stake in ATSG, rising from 33.2% to 39.9%. That increase is tied to future aircraft leases if Amazon opts to lease an additional 17 aircraft from ATSG.
It remains to be seen whether Amazon will exercise any of those warrants, but having those warrants in its coffers shows Amazon appears to be working towards long term relationships with its air service providers.
Amazon makes significant investments in growing its delivery business
Amazon’s goal with the establishment of Amazon Air was to have more control of its delivery streams and – presumably – to cut costs. A widely circulated report by Morgan Stanley calculated that Amazon could save USD1 billion to USD2 billion in 2019 by handling more of its own deliveries, which is approximately 3% to 6% of its global shipping costs, according to CNN.
The company is showing its long term commitment to growing its own delivery streams by expanding its presence at various airports. It is developing a regional hub at Fort Worth Alliance airport, expanding its presence at Chicago’s Rockford airport, and is developing a USD1.4 billion hub at the Cincinnati Northern Kentucky International airport that will eventually support 100 aircraft.
Amazon's ultimate ambitions for Amazon Air
The question is, what are Amazon’s ultimate ambitions? Will it continue to focus on logistics and delivery for its customers, or should FedEx and UPS be concerned about Amazon becoming a formidable competitor over the long term?
There are varying opinions about Amazon’s ultimate effects of the cargo and logistics business. The Morgan Stanley report cited by CNN and other news outlets calculated that Amazon Air represented approximately 2% of lost revenue for UPS and FedEx in 2018, and that could grow to at least 10% by 2025 (according to CNBC).
In late 2017 a report in Forbes highlighted that while e-commerce is a big part of FedEx’s and UPS’ business, those companies have stressed that their growth is not dependent on one particular e-commerce company. The report highlighted that FedEx had stated that only 3% of its revenues were derived from Amazon, whereas an estimated 7% of UPS’ revenues come from Amazon.
Additionally, even if Amazon does eventually build its fleet to more than 100 aircraft, that fleet will remain a fraction of the size of the fleets at FedEx and UPS. CAPA’s fleet database shows FedEx has a fleet of 570 operating aircraft.
FedEx fleet summary as of late Dec-2018
UPS’ fleet encompasses 248 aircraft.
UPS fleet summary as of late Dec-2018
Amazon is in the early stages of building out a delivery and logistic platform, but as a technology company it brings a different perspective to the business. The company highlights its 185 fulfilment centres, where it uses algorithms, robotics, machine learning and other technologies to increase delivery speeds for its customers.
“Amazon is now bringing the same technological expertise to efforts in the transportation space to increase shipping capacity for customers”, the company has stated.
That is obviously PR speak, but it also signals that Amazon has a raft of technologies already in use to bring a fresh look at the air cargo and logistics businesses, and if it finds opportunities to leverage those technologies to bolster its overall revenue, it will grow that area of its company beyond servicing existing customers.
Amazon's approach to its cargo and logistics business will be closely watched
Amazon is a worldwide phenomenon that shows signs of working to create new opportunities across numerous and varied business platforms.
Its strategy and approach to the cargo and logistics business will be closely watched in 2019 and beyond.