Alaska continues to impress, return on invested capital hits 11.3%

Not only did Alaska manage a profit in its historically weakest quarter, something its legacy counterparts so far have failed to do, but it did so at record levels. GAAP net income was also impressive at USD74.2 million compared with USD5.3 million in the 2010 first quarter which speaks to the work the airline has put in over the last decade to make itself more bullet proof throughout the year and the business cycle.