Air New Zealand losing its shirt, as yields slump

Air New Zealand has launched a new ad campaign featuring cabin crew conducting their duties in nothing but elaborate body paint. It comes as the airline's management disclosed yield data for April that show the party is well and truly over - the airline could be losing its shirt in more ways than one. Air NZ's "nothing to hide" campaign aims to promote the airline's fares strategy, as it strives to differentiate from LCC competitors that charge for services including in-flight meals and baggage services.