The SIA Group consists of five wholly owned airline subsidiaries – SIA the parent airline, SilkAir, Scoot, Tigerair and SIA Cargo. In this comprehensive report, CAPA looks at the long term outlook and strategic position of all five airlines.
Singapore Airlines has evolved considerably over the past six years, embracing a multi brand model and investing in new airlines overseas. However, Southeast Asia’s largest and historically most pro table airline group is confronting an extremely challenging market place, making it near impossible to improve profitability – despite a raft of initiatives.
The Singapore Airlines (SIA) Group is at a critical juncture in its evolution. The group has evolved significantly since Goh Choon Phong took over as CEO at the beginning of 2011. While the final verdict is not yet clear, SIA would almost certainly be worse off today if it had not started to go down the path of change in 2011. However, the changes at SIA may not be deep enough, or may not have been implemented fast enough. However, in the past six years SIA has changed more than virtually any other airline group in Asia. Considering that it is a company known for its conservatism – the depth and pace of change have been relatively radical.
Format: PDF on receipt of payment
Price: The report is USD795 for non CAPA members, with a discount price for CAPA members of USD495.
Extent: 48 pages
Publication Date: May-2017