WOW Air announced (07-Jun-2012) it commenced services from Reykjavik Keflavik to Berlin Schoenefeld, Stuttgart and Cologne on 05-Jun-2012. The Icelandic LCC recently began operating A320 equipment. [more - original PR]
WOW Air commences service from Iceland to Germany
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Airport pairs: Western Europe-US shows the value of open skies as routes and new entry proliferate
For Western Europe there is no bigger long haul market than North America. In terms of the number of airport pairs between the countries of Western Europe and long haul destination countries, connectivity to the United States dominates. There are more direct routes between Western Europe and the US than there are between Western Europe and the whole of Asia Pacific.
This report presents high level data on the numbers of airport pairs between each Western European country and the US and how these number have changed. EU-US liberalisation in 2008 has stimulated growth in the number of direct connections, although the global economic downturn impeded this for a while. However, the additional routes have not been spread evenly across Western European countries.
Since 2010, additional route numbers from Western Europe to the US have been greatest from the largest markets – the UK and the US – and from the smaller countries, particularly Ireland, Iceland and Norway. Countries in between, including France, Italy, Spain and the Netherlands, have hardly added any new US routes at all.
Keflavik Airport – now both Icelandair and WOW are pushing growth higher, with more to come
Iceland’s Keflavik International Airport is growing rapidly as it handles an ever-increasing demand both to visit the country and to transit it. Both those options are supported by additional services introduced by Icelandair and its fledgling rival WOW Air, together with non-Icelandic airlines, as the impact of the recession recedes.
Iceland appears to have cornered the market in niche tourism and hub/spoke transfer across the Atlantic, to the extent that its larger Nordic region peer airports might learn a thing or two.
But even such well organised airports fall short of perfection. There are questions around the speed at which additional infrastructure will be provided, about who will operate it, seasonality, whether the lack of alliance activity is a good or bad thing, and punctuality levels.
In common with other CAPA airport profiles this report examines the airport by way of several sets of metrics.