WestJet names new regional carrier ‘WestJet Encore’

WestJet announced (11-Oct-2012) it has named its upcoming regional start-up WestJet Encore following a vote to rename the carrier. The carrier plans to launch in 2H2013 with Bombardier Q400 equipment. WestJet EVP- sales, marketing and guest experience Bob Cummings said, "We are excited to launch WestJet Encore, leveraging the phenomenal strength of the WestJet brand delivered through our WestJetters. Encore reinforces that our WestJetters are ready to repeat the success of WestJet, liberating Canadians in many communities from the high cost of travel." [more - original PR]