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24-Jul-2020 9:12 AM

Tourism Industry Aotearoa outlines action plan for incoming govt to revive tourism industry

Tourism Industry Aotearoa (TIA) stated (23-Jul-2020) New Zealand's "incoming Government must use all its resources and work alongside the private sector to revive and then revitalise the tourism industry" and called for the incoming government to:

  • Prioritise the survival and recovery of tourism businesses devastated by the closed border;
  • Progressively ease travel restrictions when this can be done safely;
  • Continue working with operators to stimulate domestic tourism demand, to benefit communities across the country;
  • Support innovation that drives sustainability and productivity;
  • Work with TIA on a joint vision to deliver the world's most sustainable tourism industry;
  • Ensure that all the parts of government understand their impact on tourism and their role in its revitalisation;
  • The Tourism Election 2020 Action Plan identifies 37 specific actions required from the incoming Government, in six categories - Vision, Partnership, Regions, Natural Resources, Knowledge and People.

TIA CEO Chris Roberts said some of this work was already underway before the borders were closed but has become even more important as a result of the pandemic. [more - original PR]

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