Tourism Australia MD: '[Australia] is a high-end experiential destination'

Tourism Australia MD John O'Sullivan, speaking at the CAPA Australia Pacific Aviation Summit, noted (08-Aug-2014) that regarding its yield strategy, "[Australia] is a high-end experiential destination, 43 in world arrivals, but number one in spend per visitor per trip... that's why we have taken that line... to go for 30 to 49 year-old independent traveller [in markets such as] Malaysia and Singapore". Mr O'Sullivan also mentioned that they are also pursuing a number of initiatives targeted at the youth travel segment.