Tigerair Singapore pax numbers up 18% in Jun-2013, load factor stable at 87%
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Tigerair Singapore 2017 outlook: fleet expansion resumes as brand disappears, transit traffic grows
Singapore based LCC Tigerair faces a year of transition in 2017 as it combines with the medium/long haul LCC Scoot. Tigerair and Scoot aim to end 2017 with a single operator's certificate and a single brand as the Tigerair name disappears from the Singapore marketplace, after an at times tumultuous 13 year run.
The Tigerair brand will remain in Australia and Taiwan, at least for the time being. However, the Tigerair Group – which was absorbed by the Singapore Airlines (SIA) Group in early 2016 – no longer owns stakes in any overseas affiliates and is now focused entirely on growing in its home market of Singapore.
The Tigerair Singapore operation has not grown in three years, actually reducing the size of its fleet in response to overcapacity and in a bid to improve profitability. Tigerair Singapore is now profitable again, and expansion of its A320 fleet will resume in late 2017, ending a three year hiatus.
Finnair and TAP Portugal: their location based long haul niche strategies compared
Both Finnair and TAP are based in peripheral corners of Europe: Finnair in the extreme northeast and TAP in the southwest. Both are based in countries with relatively small populations, but they have developed networks that capitalise on their geographic location to carry connecting traffic from across Europe and elsewhere to long haul destinations in other continents.
TAP's main long haul market is Upper South America (primarily Brazil), but it also has a secondary long haul niche in Africa. Finnair's main long haul market is Northeast Asia, with an additional presence in South and Southeast Asia. Both also operate to the US. On short haul, LCC competition has been a bigger threat to TAP than to Finnair, but cost savings are important to both.
TAP and Finnair have similar traffic volumes, unit costs and average trip lengths. Moreover, both have struggled to generate sustainable profitability. This report compares and contrasts Europe's two leading independent exponents of the location based long haul niche strategy. Both are set to accelerate their long haul growth.