SAS reintroduces business class service in Europe
SAS reintroduced (01-Oct-2025) business class service in Europe. Business class service will feature a dedicated cabin at the front of the aircraft, priority services at check in and boarding, premium dining and access to around 60 lounges across Scandinavia and Europe. Chief commercial officer Paul Verhagen said: "The strong early interest shows that our premium strategy resonates with customers. With the reintroduction of European Business Class, we are delivering the premium experience expected of a full-service European airline, backed by our focus on operational excellence and on-time performance". As previously reported by CAPA, SAS announced plans to integrate 35 additional business class lounges across Europe and Scandinavia into its network. [more - original PR]
Background ✨
SAS planned to introduce the updated European business class product from 01-Oct-2025, aligning with international standards and featuring blocked middle seats, enhanced dining, and priority services, in response to increased demand for premium travel and to strengthen its competitive position in the premium segment1. The carrier also launched a new inflight dining concept, 'Flavors by SAS', to coincide with the business class relaunch2.