SAS introduces new inflight dining concept
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Background ✨
SAS plans to reintroduce a dedicated 'European Business Class' product from 01-Oct-2025, featuring enhancements like reusable premium tableware and priority services, aligning with international standards to meet increased demand for premium travel1. The airline's ongoing sustainability efforts include eliminating 37 tons of single-use plastics annually by using plastic-free food packaging, which aligns with its ambition to achieve 100% sustainable materials by 20302.