Republic Airways announces details of brand unification plan for Frontier and Midwest Airlines
Republic Airways selected (13-Apr-2010) the Frontier Airlines name for its consolidated branded network in favour of the Midwest Airlines brand. The 2010 growth includes ten new destinations out of the Denver hub and five new destinations out of the Milwaukee hub. As a result, the carrier will grow by 7% in seat miles in 2010, three times the industry average. Republic expects the integration process to take 12-18 months. [more] [more - Comments from Republic][more - Perspective]
Republic Airways: “Combining two customer-focused, highly complementary brands is a singular opportunity to improve efficiencies throughout our Company while offering more value to our customers. During our dialogue with our stakeholders, we were grateful for the passionate input we received throughout the process. We will continue to draw upon it as we preserve and enhance the brand promise so valued by the passengers and communities served by Frontier and Midwest.” Bryan Bedford, Chairman, President and CEO of Republic Airways. Source: Company statement, 13-Apr-2010.