Qantas CEO Alan Joyce has vowed to stop the decline and address the “underperforming” part of the business (The Australian, 02-Mar-2011). It emerged Qantas mainline’s share of Australia’s international market fell to a new low of 17.7% in Dec-2010. Qantas Group market share, which includes Jetstar, came in at 25.6%, which is significantly down on the airline’s 35% share in 2003.
Qantas' international market share falls to new low
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CAPA Aviation Outlook 2017: Australia & New Zealand - amid global uncertainty, China again the rock
As 2016 draws to a close, CAPA - Centre for Aviation reviews the past year for aviation in the Australia Pacific region and what lies ahead for 2017.
In an uncertain world, from the disruption of Brexit to the likely confrontationalist attitudes of a Trump administration, and instability in many parts of the world, from Russia to the Middle East to Asia, Australia and New Zealand's aviation sectors are mostly in rude health, with liberal policy settings and globally high service levels. Yet each of the main airlines in Australia and New Zealand still relies heavily on its domestic markets.
China has asserted its relevance in world aviation recently and over the past couple of years its airlines have rapidly expanded into the two south Pacific countries. With 2017 declared the ‘China Australia Year of Tourism’ by China’s tourism bureau, continued substantial activity can be expected in that market.
Qantas' 787 Perth-London service plans have made clear the role of the long haul medium size equipment, but aside from the innovative elements, retaining a cost focus and keeping the basics under control will be key to the future.
Jetstar’s FlexiBiz offering for SMEs; aiming to avoid cannibalising Qantas’ corporate business
Australian LCC Jetstar, part of the Qantas Group, has introduced its first specifically business-targetted fares, FlexiBiz, in a bid to satisfy its growing SME market.
The new FlexiBiz offering allows business travellers to change flights on the day of travel and provides additional carry-on luggage allowances and free seat selection. Additional fees for the extras range from AUD29-AUD34 for domestic flights and AUD39-AUD55 for international flights. Business travellers must have an Australian Business Number (ABN), indicating their business status, in order to qualify.
Jetstar group chief executive Jayne Hrdlicka says the introduction recognises the “significant number of customers travelling for business on particular routes during peak times”. The FlexiBiz bundle allows the Qantas Group to target these travellers in a dual brand strategy alongside Qantas. The budget-conscious business fare is also available in New Zealand and Singapore, with slight variations.
The new offering complements Qantas’ focus on small and medium-size businesses (through Aquire) and premium corporate travel, ensuring that it has all the segments of the business travel market covered. Aquire is a rewards programme for Australian businesses. Similar to the Qantas Frequent Flyer programme for individuals, Aquire offers Aquire Points to businesses for a range of goods and services, including travel on Qantas flights.