Jet Airways Chief Operating Officer Sudheer Raghavan stated airfares in India will continue to be discounted as airlines attempt to capture market shares (Hindu Business Line, 26-May-2011). Air India recently cut fares to help it recover in the domestic market following the 10-day pilots strike.
Jet Airways: “Irrationally, low air fares are something we would have to live with. I think some airlines will continue with low air fares to capture market share,” Sudheer Raghavan, Chief Operating Officer. Source: Hindu Business Line, 26-May-2011.