23-Feb-2021 10:41 AM

JAL Group revises corporate structure, new division to focus on finance, retail and merchandising

Japan Airlines Group announced (18-Feb-2021) revisions to its corporate structure, which includes the reorganisation of the current route marketing and passenger sales divisions and introduce four new divisions with key specific roles:

  • Route marketing: To develop and formulate a strategy for its full service carrier/LCC business model, while maximising profit on its route operations;
  • Passenger Sales and Marketing: To develop and formulate a strategy focusing on revenue management, distribution, and sales;
  • Customer Experience: To develop and formulate a strategy to promote its products/services to improve brand recognition and maximise overall customer experience/satisfaction levels;
  • Mileage and Lifestyle Business: A new business model focusing on the profitability within the finance, retail, and merchandising industry;
  • Digital Innovation: A new division to lead all projects related to digitalisation of the JAL Group. [more - original PR]

Want More News Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More