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The White Lotus propels Koh Samui into global spotlight; follows Hawaii and Sicily

Premium Insight

Thailand's Koh Samui Island is set to see a spike in tourism interest as the setting of The White Lotus' third season.

The HBO show is a cultural phenomenon and has previously seen audiences flock to the locations it films at, with Hawaii and Sicily, the settings of two previous seasons, also witnessing a tourism surge.

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