Hong Kong Airlines says partnership are 'strongest way to develop a strong brand'

Hong Kong Airlines assistant director commercial Michael Burke, speaking at the CAPA Australia Pacific Aviation Summit, noted (04-Aug-2016) the carrier has a twin-brand strategy with HK Express. As a full-service network carrier, he noted that the carrier needs to develop partnerships adding that it is the "strongest way to develop a strong brand". He said the carrier is "aggressively" developing partnerships.