6-Oct-2011 9:02 AM

Groupe Aeroplan adopts new name and global brand identity

Groupe Aeroplan relaunched (05-Oct-2011) its name and global brand identity as Aimia, effective immediately. As the company broadened its global loyalty management services offering over recent years, the Groupe Aeroplan identity, which was derived from the name of the original frequent flyer business and remains closely connected with the Aeroplan programme in Canada, was no longer an accurate reflection of the company. The names and brand identities of consumer facing brands Aeroplan, Nectar (Chile, Italy and the UK) and Air Miles Middle East will remain unchanged. The company's business-to-business brands – LMG Insight & Communication and Carlson Marketing – will now operate under the name Aimia. Effective 07-Oct-2011, the company's ticker symbols on the Toronto Stock Exchange will be changed and its common shares and cumulative rate reset preferred shares, Series 1 will begin trading under the symbols AIM and AIM.PR.A, respectively. [more - original PR][more - Airline Leader analysis]

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