Etihad Airways changes organisational, executive structure

Etihad Airways announced (08-Nov-2020) a number of changes to its organisational structure, in order to place itself as a mid sized, full service carrier with a leaner and scaleable organisational structure. Etihad Aviation Group CEO Tony Douglas stated: "As a responsible business, we can no longer continue to incrementally adapt to a marketplace that we believe has changed for the foreseeable future. That is why we are taking definitive and decisive action to adjust our business and position ourselves proudly as a mid-sized carrier. The first stage of this is an operational model change that will see us restructure our senior leadership team and our organisation to allow us to continue delivering on our mandate, ensuring long term sustainability, and contributing to the growth and prominence of Abu Dhabi". Changes to executive leadership is as follows:

• Terry Daly appointed as executive director for guest experience, brand and marketing. He will lead the marketing, brand and partnerships department and Etihad Guest, while also overseeing the customer experience and service delivery department;
• Chief commercial officer (CCO) Robin Kamark to depart business. Upon Mr Kamark's departure, commercial business units will be distributed among COO Mohammad Al Bulooki, CFO Adam Boukadida and executive director Terry Daly;
• COO Mohammad Al Bulooki to assume responsibility for network planning, sales, revenue management, cargo and logistics, commercial strategy planning and alliances;
• SVP for sales and distribution Duncan Bureau to depart business. Upon Mr Bureau's departure, MD for cargo and logistics Martin Drew will assume his portfolio;
• Chief transformation officer Akram Alami to depart business. Upon Mr Alami's departure, the procurement and supply chain department and transformation office will be overseen by CFO Adam Boukadida, who will also assume responsibility for the analytics department;
• Chief risk and compliance officer Mutaz Saleh to leave his position. Upon Mr Saleh's departure, general counsel Henning zur Hausen will assume responsibility for ethics and compliance, while CFO Adam Boukadida will take responsibility for risk and performance, thus forming part of a new corporate strategy team. Business continuity will transfer to SVP for government, international and communications Ahmed Al Qubaisi. [more - original PR]