Emirates Airline to launch multi million dollar global campaign for promotion of 'Destination Dubai'

Emirates Airline announced (09-Dec-2020) plans to launch a multi million dollar global campaign during the winter travel season to promote Destination Dubai, with advertising initially launching in the UK and key European markets. Emirates Airline chief commercial officer Adnan Kazim stated: "We see strong interest and steady growth in bookings to Dubai from across our network and particularly from Europe". The campaign will include advertising on television, online and social media channels, and the carrier will also create pages on its official website to help passengers find the latest information on travel to Dubai. Dubai's Department of Tourism and Commerce Marketing director general Helal Saeed Almarri stated: "Going into 2021, Dubai will continue to strengthen its offering for business and leisure visitors with the launch of new facilities and attractions, as well as the return of world-class conferences, events and festivals including the iconic Dubai Shopping Festival, and the first ever World Expo to be held in this region". [more - original PR]