Delta Air Lines and Gol announce joint marketing initiative, codeshare to 'continue to expand'
Delta Air Lines and Gol outlined (22-Aug-2013) the benefits of their alliance to date, which the carriers said had resulted in an expansion of their codeshare agreement and provided benefits to the carrier's FFP members, while offering a "consistent experience" at airports. The carriers have also initiated a joint marketing campaign, with Delta branding and the phrase 'in partnership with Delta' to be displayed at all Gol boarding gates. All Gol aircraft will also display Delta Air Lines branding. Delta Air Lines president and Gol board member Ed Bastian said: "Our strategic partnership with Gol greatly enhances Delta’s network, providing access to 23 destinations in Brazil. The codeshare will continue to expand pending regulatory approvals." Gol CEO Paulo Kakinoff said: "The alliance has driven significant growth in traffic, with 28 percent of all Delta customers that travel to Brazil continuing on their journey with Gol. This represents an increase of nearly 100 percent more traffic year-over-year." Mr Bastian added: "This is a period of rapid growth and transformation for Delta and Gol. Brazil is the leading engine for economic growth in Latin America and an increasingly popular travel destination from the US." [more - original PR]