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30-Aug-2016 1:25 PM

Cathay Dragon identity to be launched on 21-Nov-2016

Cathay Pacific, in the Aug-2016 edition of CXWorld, commented (Aug-2016) on progress of the rebranding of Dragonair to Cathay Dragon, as announced in Jan-2016, stating: "Some changes are already apparent, with the new Cathay Dragon livery – featuring the distinctive Cathay brushwing on a red tail – already appearing on three aircraft. It will be painted onto seven aircraft by transition day". The majority of changes will be introduced on 21-Nov-2016, the day the Cathay Dragon identity is launched. These range from uniform accessories to airport signage; from a single website for the two airlines to new sales and marketing collaterals; from baggage tags to boarding. [more - original PR]

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