Air Lease Corporation CEO Steven F Udvar-Házy stated (26-Apr-2012) the Bombardier CSeries is an "attractive aircraft". He, however, noted the aircraft remains an unknown in a market where the ATR 42 and ATR 72 and the E jets are well established. He continued: "I would like to see Bombardier spending more on marketing the aircraft – to airlines, not lessors. It's an attractive aircraft on paper but the focus needs to be on selling. They have spent a lot on developing and making a good product, but have not focussed enough on the sales side."
Bombardier CSeries is an 'attractive aircraft': Air Lease Corp CEO
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The programme is Bombardier's first wholly new aircraft development, aimed at the 100 to 150-seat market segment and offering advantages of fuel efficiency, cabin space, noise and emissions. Bombardier once targeted 2013 for entry into service, but has been dogged by problems and delays. In 2015, Bombardier seemed to have overstretched itself. The C Series received no new orders during the year and Bombardier was forced to seek investment from the Province of Québec to rescue the programme.
In 2016 the company has recovered to win a net 117 new orders, its highest annual total, bringing the programme total to 360. However, competition is cut-throat, with Airbus, Boeing and Embraer all having new developments of existing products in the same space as the C Series. Bombardier's breakthrough orders from Air Canada and Delta in 2016 required heavy price discounts.
Canada’s two largest airlines embark on 2017 on solid footing; ULCC threat remains a wildcard
Canada’s two largest airlines are embarking on 2017 with a tilt toward international expansion. Air Canada is continuing its march toward building a global competitive network that rivals those of its North American global airline peers, and WestJet is setting the stage to expand a long haul trans-Atlantic network. As has been the case during the past few years, the bulk of Air Canada’s capacity expansion will be directed into international markets in 2017; WestJet is pledging slower system capacity growth after its expansion in 2016, which coupled with unit revenue pressure has created some investor anxiety.
Both airlines are beginning 2017 with higher valuations as Canada’s economic growth should settle towards 2% in 2017. Although the country’s economic growth forecast is not stellar, it is at least stable. Canada’s province of Alberta is climbing out of a recession after the region’s economic weakness had created challenges for Canadian airlines during the last year.
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