Australian Bureau of Statistics stated outbound travel from Australia now exceeds inbound arrivals by about 1.2 million p/a (Bloomberg/Dow Jones, 14-Dec-2010). A 20% appreciation in the Australian dollar against the US dollar is considered the biggest reason behind the decline in tourist arrivals. As a result, the Government has invested AUD3 million in Oprah Winfrey’s visit to the country, as part of plans to protect its AUD12.1 billion tourism industry. Qantas CEO Alan Joyce stated Oprah’s visit is “marketing gold”, while Tourism Minister Martin Ferguson stated he “firmly believe[s] this is taxpayers’ money well spent”.
Australia has high hopes for tourism boom from Oprah visit
You may also be interested in the following articles...
Australia and New Zealand hit highs in 2016, but 2017 will lose a little lustre
Australia and New Zealand enter 2017 on a different level from 12 months previously. The biggest change, not just compared to 2016 but since the global financial crisis, is that Qantas is revelling in a successful turnaround.
Air Canada and Virgin Australia codeshare, in a North American market dominated by Qantas
From early 2017 Air Canada and Virgin Australia introduce a tidy new partnership. Virgin Australia receives improved access to Canada – a market its JV partner Delta cannot sufficiently cover from their shared Los Angeles gateway. Air New Zealand's sixth freedom option, via Auckland, is the third largest transportation choice by Canadians visiting Australia. Since Virgin noisily fell out with Air NZ, the Australian airline is looking to reassert itself in Australia-North America markets that it had quietly let Air NZ dominate. Virgin has already announced plans to resume trans-Pacific services from Melbourne, which Air NZ took traffic from.
Air Canada is growing in Australia, expanding from its 2007 Sydney service with a 2016 Brisbane service, and perhaps soon Melbourne as well. Air Canada needs a partner for domestic and New Zealand connections as it expands its footprint and grows ahead of market demand. There is some conflict, since Air Canada - as it does for its expanding Asia and Europe presence – will look for USA sixth freedom traffic. Air Canada has favourable connections via Vancouver to a handful of American cities, including New York.