Allegiant Air selects Colle McVoy for brand strategy
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Background ✨
Allegiant Travel Company completed its acquisition of Sun Country Airlines, with both carriers continuing as separate brands in the near term while progressing towards a single operating certificate, and with Minneapolis St Paul remaining an important operating centre.1 Allegiant targeted around USD140 million in annual synergies within three years, driven by network scale, fleet optimisation and procurement benefits.1 2 CEO Greg Anderson said the combined company was not constrained by organic growth and gained international presence, while also highlighting Sun Country’s strengths in cargo and charters.3 4 5