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Air France-KLM launches new geographical structure

24-Sep-2013 10:01 AM

Air France-KLM launched (23-Sep-2013) a new geographical structure on 01-Jul-2013 with the restructuring of the Air France-KLM commercial, sales and marketing division under the leadership of commercial, sales and marketing EVP Patrick Alexandre and commercial marketing EVP Pieter Bootsma. The organisation aims to regroup its commercial forces in order to better serve Air France and KLM while offering greater proximity and reactivity. Sales teams, pricing and revenue management, digital and distribution teams are now under the same roof. The commercial organisation is structured around a new geographical division:

All markets will report to Patrick Alexandre:

  • Pierre Descazeaux, SVP French market;
  • Harm Kreulen, SVP Benelux;
  • Henri de Peyrelongue, SVP Europe & North Africa;
  • Frank Legré, SVP Africa;
  • Tjalling Smit, SVP MEGI (Middle East, Gulf, Indian subcontinent);
  • Patrick Roux, SVP Asia Pacific;
  • Zoran Jelkic, SVP CILA (Caribbean, Indian ocean, Latin America);
  • Marnix Fruitema, SVP North America. [more - original PR]