Air Canada outlines strategy for global competitiveness

Air Canada president and CEO Calin Rovinescu stated (27-Jan-2014) that in order to win "you need several unique selling points (USPs), factors that distinguish you from the rest of the pack, and Canada and Air Canada have several. So this is how we view global competitiveness and are truly becoming a high performance organisation." Mr Rovinescu stated Air Canada's strategy for global competitiveness is based on points such as geography, operational excellence, a focussed game plan, and a solid foundation. The carrier plans to deploy Boeing 777 aircraft on the Montreal-London sector in summer 2014, increasing Montreal's capacity by almost 73%. Air Canada also plans to deploy larger aircraft from Montreal to London, Brussels and Geneva, increasing capacity between Montreal and Europe by up to 30% in summer 2014. Mr Rovinescu said: "For the summer then, we will serve nine European destinations from Montreal and there will be four other routes - Munich, Zurich, Frankfurt and Istanbul - served by our Star Alliance partners. Our expansion activity is strategic and focused on building an inter-connecting global network based on our major hubs in Toronto, Montreal, Calgary and Vancouver and connecting passengers from other countries to other countries via Canada." [more - original PR]