SAS can defend its long haul niche despite strong Nordic competition. Launches Stockholm-Miami
SAS' launch of a weekly Stockholm-Miami service on 27-Oct-2017 takes its US network to 12 routes. Nordic competitors such as Norwegian, Icelandair and WOW air have grabbed more headlines due to their rapid growth and innovative business models on routes to North America. However, SAS has been quietly getting on with fairly rapid growth of its own, operating 50% more seats to the US in 2017 than in 2013 (the year of Norwegian's long haul entry).
SAS' plans to open new narrowbody bases in London and Málaga demonstrate a willingness to adapt to being more cost efficient in the very cost conscious European market, which still dominates its capacity. Its planned launch of these bases at the end of Oct-2017 is understood to have been postponed until Dec-2017 due to delays with Airbus orders, although it has reached agreement over union representation for its London pilots. It is still rare for European legacy airlines to establish bases outside their home market. SAS can thank Norwegian for leading the way with this idea.
This report focuses on SAS' long haul network (which also includes four Asian routes), where it is number one on every route. SAS appears to have a defensible niche in its intercontinental markets.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: email@example.com