Alaska Air Group faces tough pricing and rising costs in the home stretch of merger integration

Most US airlines have cited some pricing pressure in domestic markets, and Alaska Air Group is no different. The company has endured significant pressure on close-in pricing on its US transcontinental routes and intra-California network in recent months – two strategically important regions for the company as its merger integration with Virgin America continues.  

The pricing pressure, continuing merger integration and cost pressure are coalescing to create angst among analysts and investors about when Alaska’s performance in certain financial metrics will return to more normal levels.

Alaska appears to be asking for some patience as the company works through the heavy lifting of its merger integration, which will be completed by mid-2018. However, the company’s cost pressure is lingering into 2018, which has the potential to create knock-on effects on Alaska’s valuation over the next year.

This CAPA Premium Analysis article is 1,070 words.

To access CAPA Premium Analysis you need a CAPA Membership

Your window into the latest insights

CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.

Big picture strategic view

Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.

Global intelligence

The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.

Customise your Alerts

CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.

I'm very impressed by the factual and detailed analysis CAPA is always doing.

- CEO, Airline Member
To learn more, contact us:
Phone: +61 2 9241 3200 | Email: membership@centreforaviation.com