08:00	Registration
09:00	Welcome from Conference Chairman CAPA - Centre for Aviation, Executive Chairman, Peter Harbison Welcome by Finavia, SVP Airport Director, Helsinki Airport, Ville Haapasaari
09:10	CAPA’s global market outlook: 2016 What is the market outlook for the aviation industry in 2016? High level presentations from CAPA’s analysts on the global outlook, with a focus on Europe, the Atlantic and Asia • CAPA - Centre for Aviation, Executive Chairman, Peter Harbison • CAPA - Centre for Aviation, Chief Financial Analyst, Jonathan Wober
09:30	(I) In search of the ideal market structure Session 1: How would the airline industry operate under a Free Trade/WTO framework? From its inception the airline industry has juggled the balance between public interest, national interest and commercial operations. This complex triangle has produced corporate contortions and considerable national angst. After decades of airline operation within a highly regulated bilateral system, dominated by national “flag carriers”, disruptive operating strategies have pushed LCCs to flying over a third of all global airline seats. But otherwise the old system has remained largely un-disrupted. More recently there have been numerous suggestions that WTO principles and machinery should be selectively applied to restrain Gulf airline expansion. This is clearly neither logical nor likely to happen. But it raises the question again of: what would the airline industry look like if WTO principles applied across the board? The absence of “archaic” bilateral controls, especially those that prevent cross-border ownership, would surely mean a very different industry profile. Some arguments have also raised the suggestion that safety could be compromised if the existing regulatory system was changed – although this would hardly appear insurmountable. The automotive industry has 10 global companies; Uber is disrupting the taxi industry; the hotel industry is a collection of brand aggregations, also with many smaller players; the telecommunications industry was disrupted two decades ago. Where to the airlines? This panel will attempt to recreate the airline industry from the ground up. • Are there lessons to be learned from other industries? • Would mergers be good for consumers; would airlines be more responsive to consumer needs? • Would there be less – or more – inter-government conflict? • Are competition authorities adequate to deal with the issues of mergers and acquisitions? • What are the issues in cross-border mergers, aside from the legalities? • Would airlines make money and what public services role would they play? • Regulatory viewpoints on the future of aviation market access • What is a subsidy? Moderator: CAPA - Centre for Aviation, Executive Chairman, Peter Harbison Panellists: • International Council of Tourism Partners, President, Geoffrey Lipman • Irish Aviation Authority, CEO Eamonn Brennan • Lufthansa, VP EU Affairs, Prof Dr Regula Dettling-Ott • Norwegian CAA, Director, Stein Erik Nodeland • WTO, Director, Trade in Services Division, Hamid Mamdouh
10:45	COFFEE Hosted by
11:15	Session 2: What’s happening to the world? Is liberalisation doomed to revert to tighter bilateral controls, ownership of markets and “fair competition” Global aviation liberalisation appears to be approaching a crossroad. In Asia, where market growth is strong and new entrants proliferate, active liberalisation is occurring as governments tacitly accept less rigid market access controls. Open skies are also being promoted by more formal means like the ASEAN open skies treaty and bilateral relaxation by Japan, Korea and Taiwan. Latin America, often under the influence of US pressures, is generally liberalising, albeit with large exceptions like Argentina. In the Middle East, even some of the more conservative regimes are starting to perceive removal of controls on access as being a positive; and there are even signs of cracks in the defensive walls in Africa. But in Europe and the US, where the original motivation for greater openness originated, a move to freeze change at turn of the century levels appears to be emerging. For the time being it has numerically limited support - from Lufthansa, Air France, Delta, American and United. All perceive their own best interests as holding back change. Yet these major “flag carriers” are extremely vocal and still have the influence with their governments to tilt the balance - or do they? Much of the present pushback is directed at the Gulf carriers, but there is an associated undercurrent of resort to reliance on the “archaic” bilateral concepts formulated in 1945. Fifth freedom services, third country codeshare – anything that smacks of the least deviation from pure bilateralism and restrictive ownership and control rules is being flagged as being “unfair competition” or as distorting the “level playing field”. This panel session reviews the situation in each of the major regional markets, where they are heading – and what is happening where they intersect. • What is/should be the role of regulators in the process? • The carriers of change: who has the vested interests in a changed system? Who has the greatest stake in the status quo • Can the old norms – ownership and control, nationalism etc – seriously - ever be changed? • Will the emerging power of Asia and the Chinese airlines change the way the industry is regulated? • Do – or should - airports have a voice in the process? Provocateur at Large: Aviation Strategy & Concepts, Managing Director, Ulrich Schulte-Strathaus Moderator: John Byerly Consultants, John Byerly Panellists: • Air China, VP & General Manager North America, Zhihang Chi • ERA, Director General, Simon McNamara • European Commission, Head of Unit, International Aviation Markets & Airports, DG Transport, Emmanuelle Maire • LOT, Acting CEO, Marcin Celejewski
12:35	The strategy behind airline & airport network planning In this special session, leading airline and airport network planning heads will provide insights into their near and longer-term route plans. Their presentations will reveal the art and science of effective network planning. • Turkish Airlines, SVP Production Planning, Murat Bas • Finavia, Head of Route Development & Account Management, Timo Jarvela
13:00	LUNCH
14:15	Session 3: The emerging nature of global partnerships; how important is equity in a new world? Big boys’ clubs, JVs – and the outsiders in an “unfair” world Airlines have sought many avenues to cement international partnerships, despite the constraints of ownership and control rules (meanwhile often happily using them to protect vested interests). Among the first early attempts at cross equity-linked alliances involving US airlines were Delta’s Global Excellence, with Swissair and Singapore Airlines in the late 1980s. But it was to be non-equity relationships that dominated the agenda for the next two decades, led by the success of the Northwest-KLM adventure on the Atlantic. These evolved into wider, subsequently global, alliances each built around a US-European airline axis, Star, oneworld and SkyTeam. The so-called branded global alliances (BGAs) did not rely on equity to bind them, but subsequently developed tiers, such as the sub-alliances in the ATI metal neutral JVs on the North Atlantic. The BGAs still dominate global aviation, with many aircraft now “branded” with the alliance colours. In the 21st century various ad hoc minority and other equity models have evolved, including the LCC groupings of cross-border JVs in Asia (eg AirAsia, Tigerair, Jetstar), full service airline groups of various kinds in Europe (eg AF-KLM, IAG and the Lufthansa Group) and Latin America (LATAM). But it was not until Etihad developed an explicit strategy of acquiring substantial minority shareholdings in airlines around the world that the issue of equity came to the fore as a potential alternative. The Etihad Equity Partnership is still a one-off, but there are hints that some Asian airlines would be interested in following suit. • The branded global alliances are evolving to meet new challenges. Are they moving fast enough? • Are metal-neutral JVs creating juggernauts, making competition too lopsided? • Do equity shares offer enduring alternatives for the smaller airlines? • What other options exist for smaller airlines if they are to get their “level playing field”? • Is Asia’s trans-national JV ownership model suitable for other regions? • Is the Etihad Equity Partnership a useful model for others to follow? • An airport’s perspective on accommodating alliances Moderator: CAPA - Centre for Aviation, Executive Chairman, Peter Harbison Panellists: • airBaltic, CEO, Martin Gauss • ANA Holdings, Senior Executive Advisor to the Chairman, Keisuke Okada • Ethiopian Airlines, CEO, Tewolde GebreMariam • Finnair, CCO, Juha Jarvinen • Finavia, SVP Airport Network & Marketing, Joni Sundelin
15:20	COFFEE
15:50	Airlink: Helping Airlines Help Humanity Airlink, former Advisory Council Chair, Barry Humphreys
16:00	Can industry work together to deliver an experience the traveller really wants? And anyway, what does “the traveller” want? The aviation and travel industry needs to collaborate better to improve the experience for the end user: the traveller. And of course there is no such thing as the traveller, from low yielding first time leisure travellers, and pleasure seeking millennials to road warrior business travellers, to grey nomads and everyone in between. How is the profile best segmented for an airline to be truly “responsive” and where are the common areas of traveller needs? • What needs to happen from the traveller’s point of view, the industry’s point of view, the regulatory perspective, as well as the airlines’ and airports’ roles. • What are the common denominators of traveller wants? • Then, how can airlines respond to valuable minorities ? • Are travellers seeking better contextualisation and personalisation – eg what messaging do they expect at the airport and before they arrive? Moderator: HEICO, Business Development Officer, Alex de Gunten Panellists: • Athens Airport, CEO, Dr Yiannis Paraschis • Amadeus, VP Distribution & Marketing, Decius Valmorbida • flydubai, CEO, Ghaith Al Ghaith • MTT, Senior Director, Alison Bell • Sabre, Global Product Marketing, Angelo Contreras
17:00	End of Day 1
19:00	Cocktail Reception Hosted by
19:30	CAPA Aviation Awards for Excellence Gala Dinner Hosted by

CAPA World Aviation Summit