Airline Cloud 9 Digital Airline Leadership

Distribution – Marketing – Technology Technology is changing customer behaviour. At the same time, it is also empowering airlines to innovate and do things differently. But are airlines really keeping pace with digital innovation taking place in other sectors?

• This track, curated by Yeoh Siew Hoon, Editor & Founder, WIT (Web In Travel) will look at the disruption taking place in airline distribution, marketing and technology. It will examine big picture trends that are driving change in customer behaviour as well as delve into best practices and techniques being adopted by some airlines and tech providers.
• Airline Cloud 9 will answer the question: How do you lead in Metasearch, Booking, conversion and monetising data?