10-May-2006 10:30 AM
Thai Airways launches Thai Grand Season Campaign 2006
Analysis
Bangkok (THAI AIRWAYS) - Thai Airways International Public Company Limited launched its THAI Grand Season Campaign 2006 to boost tourism during low season, during the months April to September. THAI Grand Season Campaign 2006 was initiated with the aim of turning Thailand into a year-round tourist destination and encourage tourists from around the world to travel to Thailand to participate in celebrating His Majesty the King's 60th year of reign. THAI is offering package tours to boost tourism, including arrangement of tourist activities, meetings and convention incentives, travel awards, and Bangkok stopovers before traveling to final destinations.
Mr. Vasing Kittikul, THAI's Executive Vice President for Commercial, said that there are 5 campaigns under the THAI Grand Season Campaign 2006 umbrella.
The first campaign is Royal Orchid Holidays' "Thailand Home Coming" Package, which encourages Thai people living overseas to visit their homeland Thailand and join in celebrating His Majesty the King's 60th anniversary of accession to the throne. The campaign period is between 1 May to 30 November 2006 and includes a 3 day, 2 night accommodation, including breakfast and airport transfer. This includes special offers consisting of one free round trip domestic flight in Thailand, 20 kilograms of excess baggage allowance, and other good deals.
The second campaign is Bangkok Treasure Paradise, in cooperation with King Power Company Limited. Through this campaign, THAI will introduce a stopover package at a special rate during the period 1 May to 31 December 2006, organized for THAI passengers with connecting flights at Bangkok International Airport by offering a 10% discount for duty free shopping at King Power Duty Free Shops. THAI anticipates that this promotion will successfully attract passengers, especially those traveling from Europe and Australia with connecting flights in Bangkok, targeting to reach approximately 50,000 passengers.
The third campaign is Royal Orchid Holidays' Bangkok Stopover, organized for the purpose of offering transit passengers with a competitive stopover package in Bangkok at a special price at the starting rate of USD 30 and higher, during the period 1 May to 30 September 2006. The stopover package is for 2 days, 1 night, including breakfast and airport transfer. THAI anticipates to reach a target audience of approximately 40,000 people or 10% of 400,000 people who connected flights at Bangkok International Airport during Summer 2005.
The fourth campaign is Thailand Grand Meeting Promotion, in cooperation with Thailand Conventions and Exhibition Bureau (TCEB), with the aim to boost regional passenger arrivals in Thailand by offering competitive meeting and incentive packages. The Thailand Grand Meeting Promotion will be held during April to September 2006, whereby THAI is offering special air fares and complementary air tickets, with financial subsidizing by TCEB based on the number of meeting participants and cultural performances. THAI anticipates to target between 8,000 to 10,000 passengers traveling regional, inbound flights into Thailand.
As for companies based in Thailand, THAI has cooperated with Thailand Conventions and Exhibition Bureau (TCEB) and the Mae Fah Luang Foundation to organize a convention and tourism package. The campaign is aimed to promote domestic meetings, incentives, conventions, and exhibitions in Doi Tung during low season, targeting to reach approximately 5,000 passengers traveling domestic flights.
The fifth campaign is Bangkok & Beijing, Double Your Holiday Pleasure, arranged based on an agreement drawn on 21 March 2006 between the Tourism Authority of Thailand (TAT) and the Beijing Tourism Administration (BTA) in Beijing. The campaign aims to increase the number of European and American visitors to Thailand by combining Beijing and Bangkok as dual destinations. The goal is to boost passengers from Europe and America to travel to Bangkok or Beijing, before or after the Olympics 2008 that will be held in Beijing. Discussions have been made between THAI and Air China regarding participation in this campaign, including tour program, pricing, and cooperative sales activities under Bangkok & Beijing, Double Your Holiday Pleasure. THAI aims to reach 14,000 passengers or 0.5% of European and American visitors to China per year, for onward travel to Thailand.
Furthermore, THAI anticipates that THAI Grand Season Campaign 2006 will aid in increasing tourist arrivals in Thailand during low season and support government policy to boost tourist arrivals into Thailand to join in celebrating His Majesty the King's 60th year of reign. The programs under this campaign have received support and cooperation from TAT, TCEB, and King Power, accordingly.
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