Virgin Blue reviewing branding, AirAsia X discounts premium seats

AirAsia X has announced it will be offering its lowest ever premium flatbed fares from Kuala Lumpur to India, China, Taiwan and Australia from MYR529 (USD166) one way, including taxes, for bookings by 01-Aug-2010 and travel between 02-Aug-2010 and 15-Nov-2010. AirAsia’s shares were flat on Friday.

See related report: Tokyo Narita Airport to launch terminal for LCCs; KL Singapore, Gold Coast and Avalon expanding

Virgin Blue’s share price rose 1.6% on Friday. The Australian Financial Review reports today that four agencies, SapientNitro, Clemenger Group, BMF and DDB, are still in the running to win Virgin Blue’s AUD50 million (USD44.8 million) advertising account, as part of a wider review of the airline’s future branding. The review, to be launched next month, could result in the airline’s four brands - V Australia, Virgin Blue, Polynesian Blue and Pacific Blue - being rationalised, according to the report.

Elsewhere, Tiger Airways rose 0.5% in Singapore trade.

Selected LCCs daily share price movements (% change): 23-Jul-2010