Loading

Virgin Atlantic: much has changed under CEO Kreeger, but it remains an enigma

A little more than four years since CEO Craig Kreeger took the helm at Virgin Atlantic: it has refocused its network even more strongly on routes across the Atlantic, replaced around one third of its fleet with new and more efficient aircraft, successfully developed a joint venture on UK-US routes with its 49% shareholder Delta Air Lines, and improved its focus on financial performance. It has also launched and then closed its UK domestic operation, Little Red.

The publication of Virgin Atlantic's 2016 annual report in late Mar-2017 demonstrated that its profitability is improving, but remains very slim in margin terms.

This report takes the opportunity to assess Virgin Atlantic's progress since CAPA published a report analysing its business in Mar-2013, shortly after Mr Kreeger's arrival. Much has been achieved since then, but genuinely sustainable profitability remains to be achieved.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 2,310 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 400 News Briefs every weekday and comprehensive data and analysis on thousands of companies around the world.