Virgin Atlantic Airways joins SkyTeam – because it can

Premium Analysis

Virgin Atlantic and SkyTeam announced on 27-Sep-2022 that the UK long haul airline would join the alliance in 2023.

The announcement talked of the benefits to customers of improved frequent flyer benefits and greater access to SkyTeam members' global network.

However, Virgin Atlantic is already a member of an immunised joint venture on the North Atlantic, by far its most important market, with leading SkyTeam members Air France, KLM and Delta Air Lines (the latter also owns 49% of Virgin Atlantic).

Its relationship with these three partners could not really grow any closer as a result of SkyTeam membership. The benefits of Virgin's latest move will mainly be felt in other markets and by other SkyTeam airlines, but will be less significant than those already gained.

As much as anything, this feels like an exercise in completeness. It is doing it because it can.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 1,730 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.