VietJet Air begins strategic international expansion with Kuala Lumpur launch in AirAsia’s backyard

Premium Analysis

VietJet Air is entering a new phase as the fast-growing Vietnamese LCC takes on AirAsia on the Ho Chi Minh-Kuala Lumpur route. Kuala Lumpur will become the sixth international destination for VietJet and only the fourth international market where it faces competition from other LCCs.

Since its late 2011 launch VietJet has focused primarily on the domestic market, where it now serves 17 destinations. However Vietnam’s domestic market is starting to become saturated after four years of rapid growth, and VietJet strategically needs to establish a bigger international presence.

VietJet is also expanding in Taiwan, with planned new services to Kaohsiung and Tainan and a second daily flight on the Ho Chi Minh-Taipei route. But VietJet faces challenges in establishing its brand overseas and has already experienced some setbacks in the international market.

Become a CAPA Member to access Analysis Reports

This CAPA Premium Analysis Report is 2,754 words.
Become a CAPA Member

Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.

Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.

CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.