Ultra Air shows promising early results as dynamics change in Colombia’s market
Colombia's newest low cost operator Ultra Air is off to a solid start, despite global macro-economic pressures, including fuel price volatility.
But the Colombian market continues to rebound at a steady pace, and Ultra Air expects that market expansion will continue.
There are also other significant changes occurring in the Colombian market as the country's first and third largest airlines, Avianca and Viva, along with the Brazilian operator GOL, are working to create the Abra Group.
Ultra Air's CEO William Shaw believes that consolidation could open up some opportunities, but also cautions that a level playing field needs to be maintained as the latest round of consolidation progresses.
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