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04-Oct-2021 6:15 AM

Ultra Air ready to bring new ULCC competition to Colombia

Analysis

Colombian ultra-low cost start-up Ultra Air has formally outlined plans to launch by YE2021 from a base in Medellín. The company will be Colombia's second ULCC after Viva and will also face legacy competitors - Avianca and LATAM - that are becoming more lean during Chapter 11 bankruptcy proceedings.

All of Colombia's airlines see promise in the market as South America recovers from the COVID-19 pandemic, and there's no shortage of ambition among those operators. Dynamics are also evolving as low cost operators think outside their model's traditional confines.

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